Google Alerts

Google, now in its march to take over the world, allows users to create Alerts. When you go into Google, click onto MORE. ALERTS is the first item in their growing menu. From the website:

"Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.Some handy uses of Google Alerts include:
monitoring a developing news story
keeping current on a competitor or industry
getting the latest on a celebrity or event
keeping tabs on your favorite sports teams"